Recently, the OTT market has shown remarkable growth.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
As OTT platform prices continue to increase,
more users are looking at ad-supported free services.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
What is the origin of OTT platforms?
OTT platforms evolved by replacing cable TV with online streaming.
Thanks to mobile and tablet accessibility,
more people started using these services.
As outdoor activities decreased during COVID,
OTT usage increased dramatically.
Strengths and weaknesses of OTT platforms
The biggest advantage of OTT is the freedom to choose what you want to watch.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
Of course, drawbacks exist.
Growing costs create frustration for users.
User sensitivity to pricing continues to grow.
What are free streaming here services?
Ad-supported streaming offers free access to users.
Users can watch movies and shows without financial burden.
FAST services are becoming more popular.
Although ads appear, users save money while platforms earn revenue.
Growth reasons of FAST services
FAST represents a growing streaming movement.
Economic pressure pushed FAST growth.
New ad-supported services are expanding globally.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
As OTT subscription fees rise, interest in free streaming continues to grow.
Finding the right platform is part of the experience.
The future of streaming looks promising.